SOFT FOCUS
CONSULTING
Marketing strategy and hands‑on execution for beauty, jewelry, and wellness brands that want to be seen clearly.
WHAT WE DO
A full marketing team,
quietly in the background.
From strategy to send button, we build the systems that turn attention into loyal clients — without adding to your plate.
01
Email & SMS
Klaviyo flows and campaigns that read like editorial, not ads.
02
Paid Social
Instagram and Meta campaigns built around what your audience already loves.
03
SEO
On‑page and technical fixes that get the right pages found.
04
Automation
ManyChat and CRM systems that respond the moment someone’s interested.
05
Shopify & Content
Site builds, landing pages, and content that match the brand’s world.
OUR APPROACH
“Good marketing doesn’t shout. It notices what makes a brand worth talking about, and says it clearly, at the right moment, to the right person.”SOFT FOCUS CONSULTING
WHO WE WORK WITH
Brands built on craft and detail.
Fine Jewelry
Heirloom‑minded brands earning trust one detail at a time.
Clean Beauty
Skincare and beauty labels built on ingredients and integrity.
Wellness & Spa
Studios and spas growing a devoted, local following.
GET IN TOUCH
Let’s talk about your brand.
Tell us where you’re headed, and we’ll tell you exactly how we’d get you there.
EMAIL US